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Friday, August 7, 2009

Running with the Bulls Will Scare the Sh*t Outta You!


Awake at 6AM in Pamplona, first day of the Running of the Bulls, San Fermin Fiesta; breakfast buffet: scrambled eggs, bacon, sausage, ham, Swiss, croissant, tepid whole milk, hot coffee, juice. College girl shooting curious glances a few tables over. Shapely, glasses, wavy brown hair. I consider a bold move. Nope. Melons, peaches at the buffet taunting me. Decide to go. Steal a banana and yogurt. Back to room, try to sleep. Fantasize about lusty college girl. Can’t sleep. CNN, shower? No—don my wine-stained shirt, white pants, red sash and kerchief, out in the street.


“Agua! Agua!” Water crashes down from balcony buckets, corks pop and spray rooster tails of champagne into the crowd, sangria wine squirts from leather flasks, staining the delirious revelers. Dancing, music, food, beer and wine, the crowd is feverishly drunk by noon. Spend the day sipping beer and grabbing tapas between happenstance conversations and toasts with near strangers. Head back early since the bull run is in the morning.


6AM, phone rings, “This is your wake up call, sir.” I roll over to catch a few winks, then out of bed. Shower? Shave? No need to, really. Gonna get all soaked in spraying booze anyway. Throw on my San Fermin wine-stained shirt and rest of the white and red garb, tie my shoes and out the door. Coffee? No time.


Following the swelling throngs I make my way, pushing and shoving through the thickening crowd to the central plaza. Fence in front for spectators. No, gotta get closer. Loop around and jump the fence, melting into the crowd of mostly athletic young men, all wearing white with red neckerchiefs.


We mill nervously like animals being readied for slaughter. Some fear, a lot of nervousness, but mostly anticipation and chatter. A few teenage boys guzzle down liters of beer and hand the bottles to a policeman on the safe side of the fence. I'm thinking I’m glad I didn’t have coffee, don’t have to pee, this crowd is stuck tight and I'm penned in. No turning back.

Clang, clang, clang…the church bells ring eight as the crowd silently counts, then BOOOM!! A cannon blast announces the bulls are out, on the loose, starting their charge.

I look over a sea of white and red and bobbing heads. No bulls. Some men jump up and crane their necks for a better look. Some bend and stretch. The crowd mills forward, a little, then faster, like minnows after a bug...

A quick thunder and, “THEY’RE HERE!” The masculine mass breaks and scrambles and scatters and a crooked horn bounces near, I start to run and fumble for my camera but 15 tons of animal muscle and sharp horns rumbles up, frenetic and wild, panting, hooves pounding the street, scraping and slipping as they round the bend, I run, pumping knees and elbows, cut, push, elbow, shove through the chaos and screams; leap onto the wood fence and hang on with hope, the herd tramples and pounds by, surrounded by a blur of white and red.

Laughter, relief, shouting, …they’ve passed.

Suddenly a charging pack of steers roar upon us and another scatter-scramble, and then wild laughter, giggling and giddy; we collapse to the ground in joy.

I stagger to my feet, giddy, goofy, laughing, laugh-crying, my insides electrified. Felt like I’d just jumped out of a plane.

“Are there any more?! Is that it?”

“I don’t know!”

“I don’t see any!

“That was a riot, huh?”

“Yeah, yeah, that was something!”

Ambling deliriously through the crowd, a man in a neck brace is carried on a stretcher, blood trickling from his ear; I search for a beer stand and guzzle one to calm my nerves.

Wow. That was a lot of fun!

Monday, August 3, 2009

Hemingway Was A Marketing Genius

It was my birthday last month so I went to Paris and took the train to Pamplona for the Running of the Bulls (San Fermin Fiesta). It was something I'd always wanted to do and it was my big 5-0, so I went for it.

Quiche Lorraine and a croissant in the Paris summer morning, a cup of espresso, then hopped the train through the plains of France, past Bordeaux, then the mountains of Spain, the salty sea air near Biarritz, then San Sebastian and you're there. I went straight to the hotel and out into the buzzing streets, popping in and out of bars for tapas and beer, and bought a scalped ticket for the bull fight.

I had a good seat, maybe 7-8 rows up, and on the shady side of the ring. Perfect. The first bull went as expected, but the second bull charged the matador and got too low and stuck his horns in the dirt, then flipped over completely and "poof" a blast of dust as he flopped to the ground. Some gasps and laughter, then a few boos among the cheers. The bull steadied himself and took another charge--and again stuck his horns and flipped over completely, rolling down his backbone and plopping to the ground. More boos, some cheers, but the matador turned and left the ring, and the picadors too. The bull was out there alone, tail twitching, confused, looking to charge. Then a pack of steers was let out, they milled around and surrounded the bull, and the whole group trotted out the gate. His life had been spared since he just wasn't athletic enough to put on a good fight. The only other time I'd seen that was in Mexico, but that bull put up such a good fight that they spared him, although he was covered in blood and panting.

After another bull or two and I left and returned to the teeming Pamplona bars for more tapas and beers.

The next day I flipped on the Spanish newscast and among the rapid Spanish gibberish one name came through clearly, over and over, "Ernest Hemingway."

And throughout the week, his name was bandied about. A writer friend of mine even had several dinners with Hemingway's grandson.

The next day was a big party and the following morning I actually ran with the bulls, (I'll detail that later) but then it was off to Barcelona and Prague for a book signing, and what was the first bar I saw when I climbed out of the subway? A Cuban bar with live salsa and a "Hemingway Salon."

So Hemingway created an image, such an enduring image, that it has been spread and exploited throughout the world -- 50 years after he blew his head off.

Now that's PR!